Our Ideas In Action

MEMO is a software product developed and launched by Impression Works in 2014. The platform enables users to customize photo products such as photo books, calendars, greeting cards and posters with proceeds going to support a specific cause.

This software is currently being used by schools, churches, non-profits and scouting organizations nationwide as a unique way of raising funds by providing high-quality, in-demand products to fundraising supporters. A full US and Canadian pilot was launched with Great American Opportunities on November 1st 2014. The pilot program encompassed only 10% of the GAO schools and will close on December 31st 2015. Plans have already begun for a full international launch into 100% of all GAO schools and organizations in 2016.

Memo is a software product developed and launched by Impression Works in 2014. The platform enables users to customize photo products such as photo books, calendars, greeting cards and posters with proceeds going to support a specific cause. The software is currently being used by schools, churches, non-profits and scouting organizations nationwide as a unique way of raising funds by providing high-quality, in-demand products to fundraising supporters. A full US and Canadian launch was completed by November 1st of 2014. As a parent of four school-aged children, Travis Broussard recognized the market need for a new and exciting product line in fundraising. The industry needed an update to the old and tired school fundraising tactics like magazine sales, cookie dough, and chocolates. So he developed Memo which uses technology to produce a series of more appealing products that provide value to those most likely to participate in fundraising, like family and friends.
To echo the concerns recorded in the National Association of Elementary School Principles’ Fundraising Survey Results, children are not salespeople and selling outside of well-known friend circles can be dangerous for children. This leaves the burden of raising necessary funds squarely on the shoulders of those who care most about the organization’s success. While Travis and other parents were more than willing to assist with school, church and scouting fundraisers, they were continually frustrated with peddling the same old chocolates, cookie dough, magazines, and wrapping paper that friends, family and neighbors really did not want to purchase. Additionally, Travis noticed an increasing demand among families with young children for physical ways to display pictures of their children that exist almost exclusively in the digital space. This includes customizable products such as photo books, greeting cards, posters and calendars.

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